This video does not show Black Friday shoppers looting a Nike store

False International

The viral video is old; it shows a Nike store was looted in Chicago in United States, following the protests of George Floyd’s death in 2020. 

Black Friday is the Friday after Thanksgiving in the United States. It traditionally marks the start of the Christmas shopping season in the United States. Many stores offer highly promoted sales at discounted prices and often open early, sometimes as early as midnight or even on Thanksgiving. Black Friday is the busiest shopping day of the year in the United States. It fell on 23 November this year. In this context, a viral video shows a group of people ransacking a Nike store. Storming into the store and looting it with the caption “Another Nike store robbed by a crowd on black Friday. #viral #Nike #blackfridayshopping”.

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Same video has gone viral with another caption as “Nike Store in LA Had an Unplanned 100% Off Sale on Black Friday”

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Fact check

Our investigation began with a reverse image search of key frames from the viral video, which led us to the expanded version of the viral video on Buzz News YouTube channel, which was uploaded on 31May, 2020. The caption states “NIKE store broken into and completely looted”.

US-based journalist Ben Pope had also shared the same video on Twitter on 31 May, 2020 with the caption, “Nike store on Michigan Ave smashed and completely looted.”

In further search we found media reports regarding this incident. According to a report published by RT News, on 31 May 2020, a flagship Nike store in Michigan Avenue, Chicago, was destroyed and looted during a protest surrounding the death of George Floyd.

Following the murder of George Floyd, riots have spread across America, and stores of all types and sizes are being looted. Louis Vuitton, Gucci, Moncler, Walmart and Apple, are just a few of the stores that have been targeted.

George Floyd, an African-American man who was killed by a police officer on 25 May, 2020. Protests in Portland broke out on May 29, 2020, following the police killing of George Floyd in Minneapolis. Local media outlets widely reported the protests and subsequent storming of stores in Portland. Protests over Floyd’s killing soon spread to other cities in the U.S. and became part of the national discourse.

Taking account of all these evidences we can clearly understand that the video was from a Nike store in Chicago. Reportedly, during protests following the death of George Floyd, a group of protesters ransacked the store.


Fact Crescendo found that the claim made along with the viral video to be False. The viral video is old and does not show Black Friday shoppers looting a Nike store.


Title:This video does not show Black Friday shoppers looting a Nike store

Written By: Usha Manoj 

Result: False