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Tag: Health Halo Effect

Does “No Added Sugar” Mean Healthy? Innocent Smoothie Case Study

May 1, 2026May 1, 2026Rashmitha Diwya

Innocent Smoothies is one of the major food and drink brands in the world. Due to its popularity, the brand has been the subject of several viral claims, such as that “the brand is misleading the public by saying it has no added sugar”. This raises questions about how much sugar it contains and how […]

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