Facebook Posts Promising Free ALDI Vouchers for Completing Surveys Are Scams

Facebook posts offer free ALDI vouchers or gift cards for completing a short survey, often including links that request personal details, raising phishing concerns. While ALDI runs legitimate customer surveys in some regions, the viral Facebook posts promising guaranteed vouchers are scams.

Social Media Posts

Multiple posts on Facebook claim that they won voucher from Aldi by simply filling out the survey online, sone of them included the link within their posts.

Source | Archive

Source | Archive

Fact Check

What ALDI says about voucher and survey scams

ALDI has published a notice stating that many “free voucher” and “gift card” promotions circulating online are not authorized by the company. ALDI Australia’s scam notice indicates that there has been an increasing number of websites, emails, competitions, Facebook promotions, and SMS marketing claiming to give away free ALDI vouchers or gift cards, and advises customers not to respond or provide personal details as these promotions are not associated with ALDI Australia. ALDI also notes that legitimate organizations typically do not ask people to pay in gift cards or share sensitive financial information to obtain a prize.

What is legitimate: ALDI’s official customer survey programs

ALDI does operate legitimate customer feedback surveys in some regions, but these are not “guaranteed voucher for everyone” promotions. For instance, ALDI’s official customer survey in the United States, known as “Tell ALDI,” works as a sweepstakes program.

According to ALDI’s published terms, participants enter by using a code from their receipt or through a mail-in option. Prizes are limited in number and awarded through periodic drawings, not given instantly to every survey respondent. ALDI’s official guidance confirms that participation requires receipt information and follows a structured process, which is very different from random survey links that circulate on social media.

How the Facebook “free voucher survey” typically works

Fraud agencies and consumer reporting describe “free voucher survey” schemes as a common scam format. The UK’s Action Fraud lists ALDI-related scams including fake vouchers and promotions that impersonate the brand to trick users into clicking links and providing personal information. This aligns with the typical Facebook scam setup, where a survey is used as a hook and is followed by requests for additional details, redirections to unrelated sites, or prompts to sign up for paid offers.

ALDI’s own social channels have also warned about fake Facebook pages impersonating the brand. In one example, ALDI USA stated that a circulating “Aldi Fans” page was a scam and not affiliated with the company, which matches a common impersonation tactic where scammers copy brand visuals to appear legitimate and then distribute off-brand links.

ALDI UK has stated on their official channels that they do not ask customers to provide bank or payment details when requesting feedback through surveys. Requests for such information may indicate a scam.

Broader reporting on supermarket voucher scams explains additional hallmarks that often appear in these posts. A BBC report on voucher scams described how scammers frequently use look-alike web addresses that differ slightly from real brand domains, and how some scams pressure people to share the message widely to “unlock” a reward, helping the scam spread quickly through social networks.

How to check a specific ALDI voucher or survey offer

One of the clearest checks is the link destination. Legitimate ALDI survey or customer-service pathways should be on official ALDI domains or be clearly linked from ALDI’s national websites and help pages, rather than random short links or unrelated domains. Another strong red flag is “guaranteed” language combined with unusually high voucher values, because ALDI’s legitimate survey programs are typically prize-draw entries with limited prizes rather than automatic payouts to everyone.

Finally, any offer that asks for banking details, credit card information, or requires payment to receive a prize should be treated as suspicious, consistent with ALDI’s scam warnings and general consumer protection guidance. (Source: ALDI Australia Scam Notice , ALDI US Help Center)

Conclusion

The Facebook posts claiming to offer free ALDI vouchers or gift cards for completing a short survey are scams. These promotions are not authorized by ALDI and are designed to collect personal information or redirect users to potentially harmful websites. ALDI operates legitimate customer feedback programs in some regions, but these are structured as sweepstakes with limited prizes rather than guaranteed vouchers for all participants, and they require receipt codes rather than random social media links.