Is E 150 used in confectionary products an intoxicating ingredient? No, know the truth… 

Cola-Cola Juicy Fruit Balls which belongs to Kamco Company does not contain any kinds of intoxicating ingredients

There is a video going viral on social media claiming that a chemical was found in Cola-cola candy by Kamco company. According to the person in the video, cola-cola candy has an ingredient that is intoxicating.

The person in the viral video says, “Be cautious of the two pieces of candy I have in my hand, right now. The cover of this item looks like it was launched by the Coca-Cola Company and it only costs one rupee per piece. It is not Coca-Cola, but rather Cola-Cola Juicy Fruit Balls, which is manufactured by Kamco Company, a renowned confectionery company in Indore. Another product similar to Appy Fizz and Mirinda, with the same design that mimics the Appy Fizz bottle, designed to attract people. The taste of these candies is addictive for children. The first bite induces a trance, similar to that of being drunk. It has been incorporated into the form to appeal to the children. The cover does not have a manufacturing date or expiration date, so it's best not to buy these products.

If our children ingest it, they may experience severe health problems as a result. The main danger lies in the inclusion of a synthetic food color called E 150 in its ingredients. It is a substance used in liquors such as rum and brandy to enhance its effects. It is added to this candy to make the kids addicted to it. Kids can buy it in bulk for their enjoyment as it only cost one rupee for a single piece. The addiction progresses slowly, and at a later time, they become addicted to drugs and alcohol. To prevent children from wandering, it is important to handle this carefully. Parents should share this for the sake of our kids.”

In other words, the video claims that E 150, which is added to Cola-Cola candy, is the main intoxicating ingredient used in liquor.

Facebook | archived link

But upon investigation we found it is false, E 150 is not an addictive ingredient.

Fact Findings

Upon researching the ingredient E 150, we found that there are numerous study articles available on the subject. The truth is that caramel colors are recognized globally as a food additive known by the chemical name E150. It is used to make several food products in solid or liquid form, which are soluble in water. Food products can be coloured from pale yellow to dark brown depending on the type and amount of caramel used.

E 150 is produced by ripening sugar under controlled heat. The compounds are classified into four groups of caramel colors: E150a, E150b, E150c, and E150d. These different types of caramels, which are used in different foods and beverages. These are tailored to specific products and recipes. For example, Class III caramel (E150c) is commonly used in beers, while Class IV caramel (E150d) is commonly used in soft drinks.

Like all food additives, caramel colors are strictly regulated by laws in countries worldwide. The conditions of use, daily permissible doses, and purity standards are strictly defined in each country. Caramel colors are among the most commonly used food colors in the world.

It is clear from all available reports that it is a food ingredient approved worldwide. There is no news anywhere, E 150 is intoxicating in any way, as stated in the video.

For more details, Fact Crescendo reached out to the office of the Food Safety Commissioner in Kerala. According to Vinod Kumar TS, Assistant Food Safety Commissioner, “the claim is not accurate and E 150 is commonly employed in the manufacture of confectionery in India. E 150 is solely employed as a coloring agent. The government has specific guidelines for how much to add to each food item. There are four categories where it is utilized in food items. It is not a substance that causes addiction or intoxication. There have been no reports of E 150 being intoxicating so far.”

Furthermore, we were given an explanation by Kamco company officials. According to Nithin, the purchase manager, “the propaganda against the company is completely false. All of our products are made with ingredients that have been approved by the government. We are very careful and committed to serving our customers to the best of our abilities. Our coloring agent is limited to E 150, which is approved for use as a food color. As stated in the viral post, our products, Cola-Cola Fruit Balls and Fizzy Fruit Balls, are typically made with the popular drink flavor. Our products do not contain any intoxicating ingredients. Government agencies conduct strict quality checks on our products from time to time.”

Conclusion

Fact Crescendo found the claim made along with the viral video to be False. The coloring agent used in Coca-Cola and Fizzy candies, E 150, does not cause intoxication. E 150 is merely used for coloring in food products, including beverages and confectionery. The Kamco chew food company's Cola-Cola and Fizzy fruit balls are free of any intoxicating agents.