Archita Phukan- A Character Created By Artificial Intelligence.

Recently, some explicit photos and videos of a young woman went viral on social media. It has been claimed that the young woman is from Assam and her name is Archita Phukan, who has recently made her debut in the porn industry. The photos and videos of the young woman were widely shared by many social media users, and various portals in Assam even reported on the debut of the young woman in the porn industry. However, on 12 July 2025, the family of a woman in Dibrugarh, Assam filed a complaint to the Dibrugarh police. The woman’s family told the Dibrugarh police that the photos and videos of Archita Phukan, which have become viral on social media, are morphed images of the woman from Dibrugarh. The viral photos and videos are created by artificial intelligence. The woman’s photos were morphed by a man named Pratim Borah using artificial intelligence to defame and harass her due to his personal grudge. Dibrugarh police arrested Pratim Barah and seized various properties like laptops, mobile phones, hard disks, SIM cards etc. Police said that although Pratim Borah initially did this out of personal grudge, he has earned around Rs 10 lakh by uploading the photos and videos on porn sites. After earning money, he continues to do this out of greed.

We reached out to Dibrugarh Police and police sources said that actions will be taken against those who are sharing photos and videos of the victim. They urged people not to harass the victim by sharing her morphed images and videos.

Archita Phukon’s incident shows us the risks of Artificial Intelligence.

Over the recent years, Artificial Intelligence has become a significant part of the evolving technology. Artificial Intelligence is benefiting mankind by reducing human error, saving time, making unbiased decisions, automating repetitive tasks, increasing operational efficiency, processing large volumes of data and enhancing customer experiences. 

But, AI has also reduced employment, and it has privacy and data security concerns. It can be programmed to harm, and it can diminish critical thinking abilities.

One of the biggest risks of AI in social media is the Deepfake.  A deepfake is an edited video, audio or photo that is created using artificial intelligence. Artificial intelligence is used to replace a person’s appearance or voice with another or to artificially create a person’s voice to show that the person is doing or saying something that he or she does not do. Deepfake also refers to computer-generated content that does not exist in real life.

Some users on social media platforms like Reddit, Facebook, Instagram, etc, are using AI-generated images as satirical content, which eventually goes viral as a real one. This practice is increasing the risks of spreading social media misinformation.

Although AI is becoming powerful, we can still differentiate between real and AI-generated videos, photos and audios if we look closely. For example, if we look at this viral photo of Archita Phukon, we can see that the hand holding the dog is fuzzy and anomalous.

There are abnormalities in Archita Phukon’s viral videos as well, such as abnormal facial expressions.

Earlier, a photo of a bride in a bikini allegedly from Banaras went viral on social media. However, our investigation revealed that the photo was AI-generated. 

Please read here.

Before sharing any information that we come across on social media, we should check its authenticity. We may not identify AI-generated stuff at first glance, but if we look closely we can identify some of the differences. Lip sync issues, unusual expressions, and unusual pauses between sentences are common in deepfake videos. In addition, various AI content detection tools are available on the Internet to determine whether a video, audio or photo is created by artificial intelligence or not. 

It has been argued that AI will become so powerful that humanity may irreversibly lose control of it. With the advancement of technology, the prevalence of false information has increased. Artificial Intelligence needs to be used ethically. Rather than becoming a slave of AI, we, human should focus on using AI for the upliftment of mankind.