The video shows global second-hand luxury fashion platform Vestiaire Collective’s latest advertising campaign against fashion waste titled “Think First Buy Second.” It is unrelated to a protest against Zara after its recent ad campaign triggered outrage.
Spanish clothing retailer Zara finds itself entangled in a crisis after the release of its latest ad campaign, titled “The Jacket.” The campaign, intended to highlight the versatility of the garment, has sparked public outrage due to controversial images reminiscent of the Gaza genocide. Zara asserts that the campaign’s focus is on design, but the images depicted triggered strong backlash. Social media erupted with condemnation as users expressed their anger and disgust, vowing to boycott the brand. In this context, a viral video shows piles of clothes strewn around in Times Square, New York. A Zara store is visible, along with billboards showing other fashion brands.
The caption states, “After Zara made a disrespectful AD about the Gaza conflict, Americans are throwing away all their Zara clothes in front of the company. Damn on Zionists and anyone backing them”.
Fact check
Our investigation began with a reverse image search of key frames from the viral video, which led us to the Instagram page of Vestiaire Collective, the same video was shared on 16 November, 2023 with the caption, “Our Fast Fashion Ban campaign was launched on November 16th, nearly a month before the Zara Campaign. Vestiaire Collective encourages consumers to be more thoughtful about their purchases and refrain from buying brands like Zara, Uniqlo, Mango and to “Think First, Buy Second”, which is the tagline of our initiative. The Fast Fashion Ban, now in its second year, is part of our mission to transform the fashion industry for a more sustainable future.
With 92 million tons of textiles sent to landfill every year, now’s the time to act. That’s why, from today, we’re banning another 30 fast fashion brands from Vestiaire Collective, including Zara, H&M, Gap, Abercrombie & Fitch, Mango, Urban Outfitters, and Uniqlo. Ready to join the movement?”
The main action of the campaign is that Vestiaire Collective is removing fast fashion brands from the marketplace. The brand is using its own power to take action against fast fashion itself.
Vestiaire Collective has also uploaded a similar video of the campaign on its official YouTube channel titled “Think First, Buy Second” on the same date. The video description states “Join the circular movement and help us end fast fashion waste.
As per reports Vestiaire Collective, a global second-hand luxury fashion platform, has banned a second wave of fast fashion brands from its platform. The move is part of Vestiaire Collective’s mission to reduce fashion’s environmental and social impact, as it aims to raise awareness about textile waste and fashion overconsumption. The platform has banned 30 brands, including Abercrombie & Fitch, Gap, H&M, Mango, Uniqlo, Urban Outfitters, and Zara, after a year of research and planning.
According to Vogue Business, Vestiaire Collective’s Chief Impact Officer Dounia Wone issued a statement in which she stated “Fast fashion brands contribute to excessive production and consumption, resulting in devastating social and environmental consequences in the Global South. It is our duty to act and lead the way for other industry players to join us in this movement, and together, we can have an impact,”
Conclusion-
Fact Crescendo found that the claim made along with the viral video to be Misleading. The video shows global second-hand luxury fashion platform Vestiaire Collective’s latest advertising campaign against fashion waste titled “Think First Buy Second.” It is unrelated to a protest against Zara after its recent ad campaign triggered outrage.
Title:Video of ad campaign against fast fashion shared as protest against Zara
Written By: Usha ManojResult: Misleading
