False

Did Amul release ‘Not Masoom anymore’ cartoon on Urmila Matondkar recently?

After Kangana Ranaut’s objectionable remark on Urmila Matondkar, social media is abuzz with opinions on the issue. Kangana called Urmila a ‘soft porn star’ in a recent TV interview.

After Kangana’s interview, a cartoon apparently issued by Amul in which Urmila Matondkar can be seen in a red dress in a sensuous pose captioned as “Not MASOOM anymore?” is going viral. 

Fact Crescendo found out that this controversial cartoon was made in 1995. 

What’s the Claim?

Original Tweet | Archive

As Amul is known for its timely cartoons, many people believed that the brand made this cartoon recently. 

Some even called out Amul for their misogynist approach to the recent controversy.

FACT CHECK

Amul always shares the latest cartoons on their social media accounts. But we did not find the viral “Not MASOOM anymore?” cartoon there. 

Furthermore, we found film director Ram Gopal had tweeted the same cartoon on 11th September. “Amul hoarding after RANGEELA released,” mentioned his tweet. 

Archive

Taking a clue from it, we searched through the archive of cartoons done by Amul over the years. There we found the original cartoon under Amul Hits of 1995. 

As a child artist, Urmila Matondkar had worked in a film called Massom (1983). As an adult, she did a super hit film Rangeela in 1995 in which her bold role had garnered eyeballs at the time. 

Amul came up with this cartoon with a mischievous wordplay. You can see the below screenshot.

Amul Archive

It is also important to mention here that many users pointed out and criticized Amul for their many misogynistic cartoons in the old days. 

“This was a Famous Hoarding of Amul in 1995 when Rangeela released. Like in 1994, it was on Raveena with – Tu Cheez badi hai Maska Mast, 1993, it was on Madhuri with – Roti Ke Neeche Kya Hai? This has nothing to do with any Current Controversy,” said one user.

CONCLUSION

Hence, it is clear that the controversial ‘Not MASOOM anymore?’ cartoon is not recently made. It was issued back in 1995.

Title:Did Amul release ‘Not Masoom anymore’ cartoon on Urmila Matondkar recently? ?

Fact Check By: Mayur Deokar

Result: False

Mayur Deokar

Recent Posts

Old video of a training fighter jet crash in Pakistan viral in relation to Operation Sindoor

In a terrorist attack that occurred in Baisaran Valley near Pahalgam, militants targeted tourists based…

2 hours ago

An old video of an explosion in Lebanon is being shared as Pakistan retaliating against India.

According to sources, the video from August 2020 depicts an explosion in Beirut, Lebanon. India…

2 hours ago

Old Unrelated Video Going Viral As Indian Missile Attack On Pakistan.

A video of a missile launch going viral, claiming it to the Indian attack on…

6 hours ago

Arma 3 Game Video Going Viral As Footage From The War Between India And Pakistan.

After the recent Indian airstrike on Pakistan, a video went viral on social media which…

8 hours ago

Image of Wrecked RAF Hawker Harrier Falsely Shared as IAF Dassault Rafale

Early Wednesday morning, the Indian Army carried out targeted military strikes at nine locations in…

9 hours ago

Old video of Israel’s airstrike on Hamas shared as India’s missile attack on Pakistan

The Indian military launched “Operation Sindoor” in response to the recent terrorist attack in Pahalgam.…

9 hours ago