Did Coca-Cola end its partnership with Taylor Swift over her support for Harris?

After Taylor Swift endorsed Harris for the presidential election, numerous claims and fake news have surfaced on social media. One such claim is that Coca-Cola ended its partnership with Swift. This news has been widely shared and circulated by users recently.

This is about our investigation of this claim.

Social Media Claim

Recently, a Facebook user shared a claim stating that the Coca-Cola company has terminated its partnership collaboration with Taylor Swift over her support for Harris. The claim posted above has garnered numerous reactions and comments from Facebook users as well.

The following image is captured from the above Facebook user who says, “Coca-Cola Cuts Ties with Taylor Swift After Controversial Harris Endorsement: ‘We Don’t Support Her Choice!”.

Facebook Post | Archived Link

The claim has also gone viral on a news website named USA Max 24. You can read more and find the details here.

USA Max 24 Link | Archived Link

Given the claim’s extensive dissemination and the considerable attention it has received from the internet community, we believed it was necessary to perform a fact-check on the above subject.

Fact Check

Fact Crescendo has started debunking the above claim and verifying the above claim through reliable sources especially with the recent and latest news on the Coca-Cola Company’s official announcements.

As of this article published, there have been no verified reports or credible sources indicating that Coca-Cola has severed its partnership with Taylor Swift due to her endorsement of Harris.

In the world of celebrity endorsements, brands often evaluate their partnerships based on public perception and alignment with their values. If any developments occur regarding Taylor Swift and Coca-Cola, they would likely be covered by major news outlets. 

The claim about Coca-Cola cutting ties with Taylor Swift originated from a satirical account and lacks any credible evidence. There’s no indication that Swift’s endorsement of Vice President Kamala Harris has impacted her relationship with the company.

USA Today Link | Archived Link

Taylor Swift began her endorsement deal with Coca-Cola in January 2013, focusing on promoting Diet Coke. During the mid-2010s, she produced several commercials that highlighted the brand, showcasing her image and aligning with the company’s marketing strategies aimed at young audiences. 

Despite rumors or claims about a potential end to this partnership, there is currently no official information on Coca-Cola’s website or from credible sources indicating that their relationship with Swift has been terminated. This suggests that the partnership may still be intact, and any assertions about a breakup likely lack foundation. Swift’s ongoing influence and popularity make her a valuable asset for brands, including Coca-Cola.

The Coca-Cola Company Link | Archived Link

What are the primary reasons behind the misleading claims circulating on social media that Coca-Cola ended its partnership with Taylor Swift due to her support for Harris?

Fake claims like the one about Coca-Cola ending its partnership with Taylor Swift often circulate on social media for several reasons:

1. Misinformation: People may share unverified information without checking sources, leading to the rapid spread of false claims.
2. Satire and Parody: Some claims originate from satirical accounts, and users may misinterpret them as genuine news.
3. Political Polarization: Endorsements related to political figures can provoke strong reactions, prompting individuals to create or amplify false narratives.
4. Celebrity Influence: Taylor Swift’s high profile makes her a target for rumors, as her endorsements can generate significant media attention.
5. Clickbait Culture: Engaging headlines can drive clicks and shares, encouraging the creation of sensational claims for attention.

Fact Crescendo has also recently debunked a claim that showed Taylor Swift holding a flag banner supporting Trump for president. You can find the details of our investigation here.

Fact Crescendo Cambodia | Archived Link

Taylor Swift has established herself as a prominent brand ambassador for several major companies, leveraging her immense popularity and influence. Here’s a more detailed look at some of her notable collaborations:

1. Diet Coke: Swift began her partnership with Diet Coke in 2013, featuring in commercials that highlighted the beverage. The campaigns often emphasized themes of empowerment and joy, aligning with her public persona.
2. Apple Music: In 2015, Swift starred in a memorable commercial for Apple Music, which showcased her humorous side as she exercised to her own song. This partnership emphasized her role as a digital music advocate, especially after she publicly supported artists’ rights regarding streaming.
3. Reebok: In 2020, Swift collaborated with Reebok to promote their sneaker line, emphasizing fitness and personal style. This partnership appealed to her fan base, many of whom look up to her as a role model.
4. Keds: Swift’s collaboration with Keds began in 2013, leading to the launch of a signature shoe line. The campaign focused on themes of youth and self-expression, resonating well with her target audience.
5. Capital One: Swift partnered with Capital One for a series of commercials that highlighted the benefits of their credit card services. The ads often featured her music, further integrating her brand with the financial services industry.
6. AT&T: Swift has worked with AT&T on promotional campaigns, particularly during the launch of her albums. The collaboration often includes exclusive content and experiences for fans, blending technology and music.

Press Farm Link | Archived Link

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Conclusion

Fact Crescendo found that the above claim posted on social media is misleading. In fact, there is no credible evidence to support this assertion, and any impact on their relationship appears to be nonexistent.