False

Is Ben & Jerry’s Selling a “FREE PALESTINE” Ice Cream?

A viral image circulating on social media appears to show a Ben & Jerry’s flavor titled “FREE PALESTINE.” The image has led some users to believe that Ben & Jerry’s has launched an official political-themed ice cream.

Social Media Post

Multiple online users have shared this picture extensively across social media platforms including Facebook, Instagram, and X, where it has garnered significant attention and shares.

Source | Archive

Fact-Check

No Evidence of a Real Product

There is no record of any “FREE PALESTINE” ice cream on Ben & Jerry’s official website or press releases as of May 2025. No credible media outlets have reported such a product launch, and no verified social channels from Ben & Jerry’s mention this flavor.

We have reached out to the company for verification, but have not yet received a response confirming the image’s authenticity. We will update this article when we receive an official response.

Visual and Technical Inconsistencies

A closer look at the viral image reveals clues that it is digitally manipulated:

The word “from” is misspelled as “fron”, which is a common anomaly found in AI-generated images.

Moreover, analysis using two AI-detection tools, Hive Moderation and Was It AI?, indicated that the image is highly likely to be AI-generated.

Political Context

The image likely draws attention because it taps into real and recent events involving the brand.

In 2021, Ben & Jerry’s publicly announced it would halt sales in the Occupied Palestinian Territory (OPT), citing that doing business there was “inconsistent with our values.” This sparked major backlash from Israeli officials and Jewish groups, while Palestinian advocates praised the move as a stand for human rights.

In 2022, parent company Unilever sold Ben & Jerry’s Israeli operations to a local licensee, allowing sales to resume under separate branding. In early 2024, the board reiterated its position by calling for a permanent ceasefire in Gaza.

The Phrase “From the River to the Sea”

The phrase “From the River to the Sea,” which refers to the area between the Jordan River and Mediterranean Sea, was popularized by the Palestine Liberation Organization in the 1960s-70s as a call for a Palestinian state. This slogan has multiple interpretations:

For pro-Palestinian advocates, it is seen as a call for equality and liberation across all territories.
For pro-Israel groups, the phrase is interpreted as a call for the destruction of Israel, especially when used by militant groups like Hamas.

Its inclusion, whether intentional or satirical, plays directly into the polarized narratives surrounding the Israel-Palestine conflict. (Source: AJC, AP)

ALSO READ: Did Google Remove “Palestine” From Google Maps?

Conclusion

The viral image claiming to show a “FREE PALESTINE” Ben & Jerry’s ice cream is fabricated. The product does not exist on any official company platforms, detection tools have identified it as AI-generated, and it contains visual errors that would not appear on genuine packaging.

The image appears plausible because Ben & Jerry’s has previously taken public stances on the Israel-Palestine conflict, including halting sales in occupied territories and calling for peace in Gaza. Still, it remains a fabricated visual, not an official product.