Misleading Information On Aashirvaad Atta Packet Bearing The Halal Logo Going Viral.

Recently, a photo of a packet of “Aashirvaad Atta With Multigrains” bearing the Halal Certified logo has become viral on social media. It is claimed that this halal-certified Aashirvaad Atta is sold in India and it contains saliva. Sharing the image, users are using a hashtag- “#boycottAashirvaadAtta”. A user wrote, “aashirvaad atta alala product hai -isme maas thuk mila hua hai boycott ashirwaad products”

Facebook Link | Archived Link.

Similar posts can be seen here, here and here. Archived Link.

However, as we investigated, we came to know that the Aashirvaad Atta pack with the Halal logo shown in the image was an export-only pack, this pack was not meant for India. Here’s the fact check.

Fact Check

We started our investigation by conducting a relevant keyword search and found a tweet by ITC Limited on 1 December 2023. In the tweet, ITC said that the Aashirvaad Atta pack with the Halal logo was an old export-only pack and it was not meant for the Indian market.

Twitter Link | Archived Link.

We found another tweet from ITC Cares on April 25, 2020, clarifying the viral claim. It read, “This allegation that an Aashirvaad Atta pack with a halal logo is being sold in India is misleading & false. This pack is an export pack meant to be sold in a country where the laws make the presence of the halal logo on the pack mandatory. Please do not fall prey to such rumors”.

Twitter Link | Archived Link.

ITC entered the branded flour market in May 2002 with the launch of Aashirvaad Atta.

We checked the packet of “Aashirvaad Atta With Multigrains“, but it did not have the halal logo.

What is a Halal Certificate?

The halal certification states that the food or product is permissible for followers of Islam and that no haram materials or methods are used in its manufacture or processing. The presence of the Halal logo on a product gives the consumer the assurance that the product complies with Halal standards and can be consumed by Muslims.

This kind of claim was made with other products too. You can read our previous fact check here.

Conclusion 

From our investigation, we can say that the claim made with the viral image is misleading. The Aashirvaad Atta packet bearing the Halal logo was an old export-only pack and it was not meant for the Indian market.